Personalize Your B2B Customers Experience

3 minute read

4 Benefits of Ranking Higher on Google

In the past 2+ years, we’ve learned that the expectations of B2B buyers have changed. Some of this has been driven by the change in the demographics of the buyers. As more tech savvy people fill these positions, their comfort level with buying online is greater than their predecessors. That comfort level is also influenced by their B2C buying habits. B2C shopping comes with a high level of personalization.

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How to Turn Your Website into Another Salesperson

4 minute read

How to Turn Your Website into Another Salesperson

When done right, your website can serve as a 24/7, always-on salesperson, managing information requests, qualifying leads, and converting leads to customers. When you create great content and add tools to automate repetitive sales tasks, your website can take over some of the heavy lifting, saving your human salespeople for where they’re needed in the field.

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Part 3 - River of Goods: Separate B2B and B2C Webstores

3 minute read

Part 3 - River of Goods: Separate B2B and B2C Webstores

Many wholesale B2B manufacturers and distributors have a business model that allows them to sell directly to both consumers and wholesale distributors, and there are many options for setting up appropriate eCommerce webstores for both. This blog series focuses on three real companies operating in the B2B space with three very different ways of selling their products online.

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Part 2 - Toter: Partially Open B2B and B2C eCommerce Website

3 minute read

Part 2 - Toter: Partially Open B2B and B2C eCommerce Website

Many wholesale B2B manufacturers and distributors have a product and business model that allows for selling both to consumers and wholesale distributors, and there are many ways to lay out a B2B webstore for companies that operate this way. This blog series focuses on three real companies operating in the B2B space with three very different ways of selling their products online.

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Why Did My Site Cost So Much?

4 minute read

Why Did My Site Cost So Much?

Small and mid-sized businesses should be able to hold their own against their larger competitors when it comes to eCommerce, but sometimes simply building the website is cost-prohibitive, never mind integrating it with your existing ERP. Working with a major eCommerce software provider such as Magento, Shopify, or Big Commerce requires custom-built integration and synchronization with your ERP system, which means you might pay a lot more than you bargained for. (And that doesn’t even consider the cost of site design and SEO.)

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How Can My Website Compete Online Effectively?

3 minute read

How Can My Website Compete Online Effectively?

Aggressively going after online market share is a Herculean task for any company, let alone small to mid-sized companies that can’t match the sizeable budgets or marketing teams of large corporations. Because of this, many smaller businesses don’t even bother trying to compete.

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What You Need to Know About eCommerce and ERP

4 minute read

What You Need to Know About eCommerce and ERP

What happens after your customers place orders on your eCommerce website? Do you have a manual process wherein you print orders out and dig through your inventory before you can ship products to customers? Do you have issues with delayed shipments, out-of-stock inventory you weren’t aware of, or returns because of fulfillment errors?

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Five Features to Include in Your B2B eCommerce Site

3 minute read

Five Features to Include in Your B2B eCommerce Site

The research and advisory firm Frost & Sullivan predicts that by 2020, the B2B online market will reach twice the size of the B2C online market, generating revenues of $6.7 trillion. And, according to an Accenture study, 94% of B2B buyers currently conduct online research during the buying process.

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